If you’ve been in business for a while, you’ll be no stranger to the fast-paced world of digital marketing. Almost every week there’s a new algorithm update, social media trend or “game-changing” strategy that all the gurus are talking about.
But through it all there’s one marketing activity that has stood the test of time (literally since the birth of the internet).
And that my friend is blogging.
These days, crafting those meaty, in-depth blog posts has become a secret weapon for savvy business owners looking to build trust and loyalty with their audience, showcase their brand's personality and voice, and position themselves as an authority in their niche.
But the real reason why every business should be blogging?
When used strategically, that long-form content can have a domino effect on your business success by boosting your visibility in Google search.
I’m talking more eyeballs on your business, a surge in website traffic, and an opportunity to pull potential customers into your sphere, nudging them towards booking your services.
Intrigued? Well, you’re in for a treat!
I’m Rhi, SEO expert helping small businesses supercharge their success through the power of Google. I’m here to show you exactly how blogging can help you skyrocket your website traffic, in the hopes of inspiring you to get started today.
6 Ways Blogs Can Boost Your Website Traffic
Blogs get your business in front of more people
Without a blog, your website content is limited to a home page, about page and a handful of service pages. Which means your website will only show up in Google when someone searches specifically for your business or services.
But what about when potential customers are looking for advice or inspiration? This is where blogging comes in.
Blogs go beyond your services and give you the opportunity to cover other topics that your potential customers care about - topics that they’re searching for in Google.
By writing more blogs, you're giving your business more opportunities to show up in search results when people are searching for these topics.
Blogs maximize your keyword ranking potential
While a service page might only be optimized for 2-3 relevant keywords, a well-written long form blog post can be optimized to rank for tens or even hundreds of related keywords.
Which means that a single well-optimized blog can bring traffic to your site from all sorts of searches.
Ultimately, the more keywords you rank for, the greater the potential for driving significant traffic to your website. So the more high-ranking blogs you have on your site, the more SEO traffic you can generate over time.
Blogs are the gift that keep on giving
Unlike other forms of content (*cough* Instagram *cough), blogs are evergreen. Which means once you write a blog, it doesn't just disappear. It will stick around and, when optimized for SEO, will keep showing up in Google search results when people are searching for that topic.
One well-crafted blog can live on your website for years, rank for hundreds of keywords and keep bringing a steady stream of traffic to your website every single month - literally on autopilot.
Google loves fresh blog content
Google favors websites that consistently produce fresh content, and the best way to produce fresh content is by blogging.
Active blogging signals to Google and other search engines that your website is up-to-date and relevant, and that you’re invested in providing value to your audience. So by posting regular blog content (even once a month is enough) you can move your business up in search results and get more people clicking through to your website.
Blogs are a great way to earn backlinks
Interesting and engaging blog content can be a magnet for backlinks when others find your content valuable and share it on their platforms. These backlinks are like votes of confidence in your content, enhancing your authority in the eyes of Google.
When someone shares your blog on their site, they're giving you a high-five and saying, "Hey, this blog is cool!" Google sees these high-fives and thinks, "This blog must be awesome!"
That's a signal that your website is trusted and important, which makes Google like you more.
Blogs boost your authority
Blogging is an opportunity to showcase your expertise and position your business as an authority in your niche. By offering valuable insights, tips, and solutions to your audience's pain points, you build trust and credibility.
This helps your SEO because when Google sees that you know your stuff, it's more likely to suggest your website to people searching for what you offer!
Ready to get started with SEO Blogging?
Now that I’ve let you in on the secret of blogging to boost your website traffic, you might be wondering how to get started.
The good news is, crafting strategic traffic-boosting blog posts is a lot easier than you think. Especially with a little help from an SEO expert (that’s me!).
Head on over to my website to download my free guide, How to Create Google-Ranking Worthy Blog Posts In 10 Easy Steps.