So you’ve heard about the benefits of having a blog for your business - regardless of what your business is - and you think you’re ready to try it out, but when it comes time to write, you’re met with a blinking cursor and have NO CLUE what kind of blog content to create.
If that’s a scenario that hits way too close to home for you, I get it! What I’ve come to realize is that there’s two types of people when it comes to creating content:
Those with SO MANY ideas and things you want to share that you feel completely frozen and paralyzed when it’s time to actually create 🥶
Those who are burnt out with tanked creativity 📉 making it almost impossible to start anywhere
No matter where you fall, you should know that both are SUPER common in business and luckily, whether you’re in group #1 or group #2, you can make moves in the EXACT same way.
For blogs specifically, I encourage people to follow a 4 Step Blog Content Creation Plan to get out of their funk and have a solid plan to provide value to their audience WITHOUT reinventing the wheel.
Even after following the 4 steps, I know that getting started can be the hardest part and my ultimate goal, as a blog writer for business owners, is to be a resource to help you do just that.
Every month on the blog, you’ll find a list of industry specific blog topic ideas to get the creative juices flowing - if you want your industry to be featured, send me a DM here!
I’m kicking off this series with an industry that I’m personally super passionate about and that is travel and tourism ✈️🗺
One of my favorite things to do in my free time is find unique and Instagram-worthy Airbnb’s or rental properties and add them to my travel bucket list.
When I find a property that has its own Instagram and website, it goes higher on my list because it’s perceived value. I think hosts that go the extra mile to create a true brand for their property win 10 times more in the industry than those who don’t.
Anyone can invest in a property and list it as an Airbnb - but those who take the time to consider what type of experience they want to create for their guests and provide extra value in unique ways (ahem through valuable blog posts 😏) are taking action to set themselves apart and in turn likely have a higher booking rate 📈
Now, I’m not saying that Airbnb owners must have a blog on their website to be successful - there are PLENTY of vacation rentals that do just fine with only their Airbnb listing. What I am saying is that blogs are a value add for this industry that is often overlooked.
So, if you’re an Airbnb or rental property owner that wants to up your game, look no further!
4 Valuable Blog Topic Ideas for Airbnb Owners:
1. Weekend Itinerary for Your Area
When traveling, people naturally use Google to search for things to do in the area they’re visiting. Through blog posts, you can put yourself in those search results by creating a weekend itinerary for your area and highlighting your property as a place to stay.
In this itinerary, you can include places to eat, things to see, activities to do, etc. While this itinerary alone might not generate a booking right away, it will increase the chance of someone viewing your property and remembering it for a future visit.
Pro Tip: create a weekend itinerary for each season in your area! This gives you 4 blog post topics right away.
2. Packing List for a Weekend Getaway
In addition to searching for things to do while traveling, many people search for packing lists for the area they are visiting, especially if they aren’t familiar with the area and if the weather tends to be tricky.
This is a huge value add not only to those conducting random Google searches, but also to those who are currently booked with you directly. The content on your blog should serve both groups of people!
Again: create a packing list for each season and you have a total of 4 blog post topics for this one concept alone.
3. Best Photo Ops in Your Area
This topic idea can be pulled out of your weekend itinerary blog and gives you a chance to dive deeper and provide more detail on this topic alone.
People typically love to take photos while they’re vacationing, so creating a blog post topic around this makes it easy for them!
Consider any wall murals in your town that people love to take pictures at, best sights and views in your area and you can even highlight a spot in your rental property that makes for a good photo op.
4. How to Celebrate [Insert Holiday In Your Area]
Lastly, put a twist on your general weekend itinerary blog post and make it holiday or season specific. In this type of blog, make sure you’re highlighting any local events, holiday parades, holiday pop up shops, etc.
Since traveling during holiday breaks is super common for people, this is a great topic to capitalize on as an Airbnb owner.
And the fun part is that you don’t have to limit yourself to the traditional holidays for this - you can get creative and put a spin on a random National Day and relate it to your property or area.
The options are truly endless with this blog topic idea!
Overall, I’m a firm believer that implementing content like this sets you apart in the Airbnb and rental property industry! And the best part is that when you start with this content FIRST, you then have a much clearer picture of what type of content to put out on your social media channels.
It’s a win/win/win for you, your guests and those that stumble upon you on the Internet!
If you can see how this would be valuable for you as an Airbnb owner, but want more guidance on getting started, click here to connect - this is exactly what I’m here for and I can’t wait to help you see how this is possible for you!
P.S. Here’s a few Airbnb / rental properties that I currently follow that have implemented this strategy and are doing it well 👏🏼
The Local in St. Augustine, FL
StayDahlonega in Dahlonega, GA
The June Motel in Canada