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Did you know that there are approximately 7.1 BILLION photographers in the world today?
That means that for a wedding, birthday party, engagement session, family photoshoot and all other life events that require a photographer, people can choose between 7.1 billion people to get the job done.
So how can you, as a photographer, make sure that they choose YOU?
Sure, location plays a huge part of the decision making process, so you’ll naturally be qualified out of some, but for those where you DO stand a chance, how can you help yourself stand out and show potential clients that you’re the right choice?
There are a lot of ways you can do it!
You can offer a discount so that they’re tempted to choose you, give a free gift upon booking, promise a larger number of photos with the delivery, run ads to your portfolio to show your work, etc.
All of those options might work, but out of all the ways that you can stand out in your industry, I believe there’s one that photographers are overlooking.
And that is consistent blog content!
I follow quite a few photographers on Instagram and most of them do actually have a “blog” tab on their website.
The only problem is that they aren’t actually using that tab as a real blog. They’re using it as a portfolio to share their sessions instead.
While showing your portfolio is absolutely important, you’re doing your audience a massive disservice if you aren’t providing more information along with those photoshoots.
As a photographer, you have the opportunity to utilize a blog as a value add to current and future clients by providing them with information that truly benefits them.
To help you see the possibility of what this could look like for you, here are 5 valuable blog topic ideas for photographers 📸
Best Engagement Session Locations In Your Area
If you specialize in wedding or engagement photography, one way to help yourself stand out amongst the other wedding photographers in your area is to create blog content about specific topics that brides naturally search.
This is just one example of a topic you could include that would be highly beneficial to a newly engaged couple when trying to decide where they will get their engagement photos done.
You can easily round up a list of the top spots in your area with photos, so they can see what the location looks like and provide a description for the type of couple each spot would be perfect for. After that, you can include a call-to-action to connect with you for easy booking!
5 Things To Look For In Your Photoshoot Location
Many times when deciding on a location for a photoshoot, people don’t consider all of the logistics or extra details that go into it. Instead, they’re typically just searching for a quality backdrop.
You can use this opportunity to show your photography expertise and show readers that you are the expert by providing tips and tricks on various topics, with location choice being just one idea!
Tips for Picking Outfits for Family Sessions
Staying on the topic of displaying your expertise as a photographer, another great blog post idea is providing tips and tricks for picking outfits for a family session.
Typically, moms are the ones coordinating the entire family for photoshoots and it can be a stressful time as she tries to prepare multiple outfits and make sure that everyone is matching.
You can be someone that takes some of that stress off by providing guidance on how to do this with ease.
Day of Photoshoot Checklist
As a photographer, you want to make things easy for your clients and a great way to do that is to provide a day of photoshoot checklist.
While this is a great value add that you can provide solely to your clients after they book with you, it’s also a great blog topic as this is something that people would often be searching for on Google.
You could take it a step further by turning this into a free downloadable resource in order to build your email list!
Photoshoot Recaps (with image galleries, location details, links to clothes/props, etc.)
Earlier I mentioned how I see many photographers using a “blog” on their website as a way to display their galleries, essentially making it a portfolio instead of a real blog.
Because I know that displaying your work is very important for you as a photographer, a great way to continue doing this is to simply adjust HOW you do it.
Instead of only providing image galleries, provide a bit more information and frame it as a “session recap” with location details, links to clothes or props, etc.
This not only displays your work, but also allows potential clients to come up with ideas for their own future sessions.
In all of these blog posts, you can easily include a call-to-action that further connects them to you for booking.
Overall, I’m a firm believer that implementing content like this sets you apart in the industry as a photographer!
And the best part is that this type of content can even overflow onto your social media channels, helping you stand out even more by providing more content than just your camera roll from past photoshoots.
It’s a win/win/win for you, your current clients and those that randomly stumble upon you on the Internet!
If you can see how this would be valuable for you as a photographer but want more guidance on how to get started, click here to connect - this is exactly what I’m here for and I can’t wait to help you see how this is possible for you!
P.S. Here are two photographers that I love to follow who utilize blog content and do it well 👏🏼
Charlotte Francis Photography (shameless plug for our AMAZING wedding photographer in Sedona, AZ - she travels and specializes in elopements 🤩)
P.P.S. If you want your specific industry to be featured in this blog series, send me a DM!